时间 : 2026年05月08日 10时00分
地点 : 沙坪坝校区B校园经管学院101报告厅
主讲人 : Vernon J. Richardson 教授
AI & Analytics are reshaping every corner of business – from high-level strategy and operational decisions to core functions like accounting, marketing, and finance. This lecture explores how business students across all disciplines must understand and harness these disruptive forces. We’ll show how analytics can systematically uncover insights from financial and non?financial data, and how AI can serve as an intelligent assistant – helping you solve problems, answer critical business questions, and make better decisions, just as it’s already starting to do in accounting and auditing. More than a technical talk, we’ll think together about what these changes mean for your future career, for business research, and for how we learn. Whether you major in management, marketing, operations, or accounting, this session will give you a practical and strategic perspective on the AI?driven business world.
主讲人简介:
Vernon J. Richardson教授是美国阿肯色大学沃尔顿商学院的杰出教授,环球体育拉齐奥app计系主任,研究方向为信息技术、大数据分析和环球体育拉齐奥app计的交叉领域,是美国环球体育拉齐奥app计信息系统领域最杰出的学者之一。他的成果发表在The Accounting Review、Journal of Accounting and Economics、MIS quarterly、Journal of Operations Management、Journal of Marketing、Journal of operations Management等UTD24期刊,以及Contemporary Accounting Research、Journal of Management Information Systems等FT50期刊。他曾担任The Accounting Review、Accounting Horizons、MIS Quarterly、International Journal of Accounting Information Systems等编辑。在教学方面,Richardson教授出版了Accounting Information Systems、Data Analytics for Accounting等教材。其中,《环球体育拉齐奥app计数据分析》(Data Analytics for Accounting)教材是大数据环球体育拉齐奥app计领域的原创教材,在国内外得到了广泛应用。
编辑:曹蔚
责编:韦丽